Kraft Store's Journey
The Journey of Kraft Store
From Wooden Handicrafts to a Home of Pakistan’s Finest Crafts
Every meaningful brand begins with a story.
Our story begins in 2020 — with wooden craftsmanship, and a deep love for Pakistani handicrafts.
In the modern age of AI when machine-made products were flooding the market, we chose a difficult path: handmade, locally crafted, and purpose-driven products.
Modest Openings – Wooden Handicrafts (2020)
We began our journey to become Pakistan’s finest handicrafts brand with handmade wooden handicrafts of Pakistan which are not just decorative pieces, but everyday essentials crafted with love by skilled artisans using generations-old techniques.
Our early focus was simple:
- Promote Pakistani craftsmanship
- Offer durable, functional wooden products
- Keep designs rooted in tradition, yet suitable for modern homes
Reliable Name in Twin Cities (2021)
In 2021, we evolve to become a recognized whole sellers from a small Handicraft Venture across Rawalpindi and Islamabad. Supplying Wooden Handicrafts items to reputed supermarkets that helped us build trust through reliability and craftsmanship.
- Consistent quality
- Reliable supply
- Fair pricing
- Honest craftsmanship
This phase shaped our understanding of scale without compromising authenticity.
Going Digital & Listening to Customers
Launching our store on Daraz.pk in February 2021 opened a direct connection with customers across Pakistan.
This was not only just about selling — it was about learning.
Customer demand showed us:
- Which designs worked
- What sizes were missing
- Where improvements were needed
This customer-first mindset later became the backbone of all our product expansions.
Expanding Beyond Wood – A Natural Evolution
As Kraft Store grew, so did our vision.
We understood that Pakistan’s heritage is far beyond wood — it lives in colors, textures, paints, and centuries-old techniques.
That’s why we expand our enthusiasm and love into other iconic Pakistani handicrafts, carefully selecting categories that reflect cultural richness.
Multani Camel Skin Lamps – Light with a Soul
One of our proudest additions is Multani camel skin lamps — a centuries-old craft from Multan.
Each lamp is:
- Handmade using natural camel skin
- Hand-painted with customary floriated and geometric designs
- Gently lightened, producing warmth and charm
These art pieces are not just lighting — they are proudly the cultural representation of Pakistan
Multani Blue Pottery – Art That Tells a Story
Another timeless craft we embraced is Multani Blue Pottery.
Known for its:
- Deep cobalt blues
- Intricate hand-painted patterns
- Traditional glazing techniques
It represents Pakistan’s artistic distinctiveness, and we curate pieces that adds stability in heritage with modern aesthetics.
Hand-Painted Home Décor – Purposeful Art
As our customers’ trust grew, so did their expectations.
We introduced hand-painted furniture items, including:
- Consoles
- Hand-painted chests (chesters)
- Side tables
- Coffee tables
- Statement furniture pieces
Each item is:
- Hand-painted by skilled artisans
- Unique in character (no two pieces are identical)
- Designed to elevate living spaces with artistic presence
A Brand Rooted in Craft, Built for the Future
Today, Kraft Store is more than a handicraft store.
It is:
- A platform for Pakistani artisans
- A bridge between heritage and modern living
- A growing home for authentic handmade products
From wooden handicrafts to camel skin lamps, blue pottery, and hand-painted furniture — every expansion has been intentional.